Pregnancy Pillow Market Overview, Research and Challenges Till 2027
Market Highlights
Global Pregnancy Pillow Market is expected to register a CAGR of 2.90% during
the forecast period and expected to hit USD 580.80 Million by 2025.
The pregnancy pillow is designed,
especially for pregnant women, to support their sleeping position. These
pillows provide support for various body part such as head, neck, back, belly,
and knees.
The increasing birth rates and high
rate of stillbirth are anticipated to drive the market growth of the
global pregnancy pillow market. However, the high cost of the premium pregnancy
pillow is expected to restrict market growth.
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Segment Analysis
The Global Pregnancy Pillow Market has
been divided based on product Type, Material, and Distribution Channel.
The market, based on product type, has
been segregated into U-shaped, C-shaped, full-length pillow, J-shaped,
pregnancy wedge pillow, and others. Based on material, the pregnancy pillow
market has been divided into polyester fiber, memory foam, microbeads, and
others. On the basis of distribution channel, it is bifurcated
into e-commerce, specialty retailers, and supermarket & hypermarket.
Regional Analysis
The Global Pregnancy Pillow Market,
based on region, has been divided into the Americas, Europe, Asia-Pacific, and
the Rest of the World. The Americas is likely to hold the largest share of
the global pregnancy pillow market during the assessment period. The presence
of established payers, a high number of births, and well-developed healthcare
infrastructure are likely to support the dominance of the Americas during the
forecast period. For instance, in 2018, according to the Centers for Disease
Control and Prevention (CDC), around 3,791,712 (about 3.79 million) births were
registered in the US. The Europe market established substantial growth in
the market due to the rising birth rate in some countries and the high rate
of stillbirth in this region. Asia-Pacific is estimated to be the
fastest-growing region in the global market due to the high rate of birth
rate and the increasing number of hospitals. The pregnancy pillow market in
the Rest of the World is expected to witness gradual growth owing to
the developing healthcare infrastructure and high birth rates.
Key Findings of the Study
- The Global Pregnancy Pillow Market was valued at USD 93 million in 2018
and is expected to register a CAGR of 2.90% during the assessment period.
- The Americas accounted for the largest share of the global market
due to the presence of established payers and the high number of births in
the US and Canada.
- Based on the product type, the U-shaped segment accounted for
the largest market share of 9% in 2018.
- Based on material, the polyester fiber segment accounted for the
largest market share of 39.4% in 2018.
- Based on the distribution channel,
the e-commerce segment accounted for the largest market share of
42.7% in 2018.
Key Players
MRFR recognizes the following companies
as the Key Players in the Global Pregnancy Pillow Market— The Boppy
Company, LLC, (US), Leachco (US), Queen Rose (US), PharMeDoc (US), Naomi
Home (US), Cozy Bump Corporation (US), Medela AG ( Switzerland ),
Easygrow AS (Norway), Babymoov (France), Theraline eK (Germany), and
others.
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